Open AccessJudging by the Numbers: An Empirical Study of the Power of Story to Persuade (Survey Tool)
Author(s) -
Kenneth D. Chestek
Publication year - 2009
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.1421494
Subject(s) - power (physics) , empirical research , psychology , advertising , business , statistics , mathematics , physics , quantum mechanics
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