Open AccessUnsure What the Future Will Bring? You May Overindulge: Uncertainty Increases the Appeal of Wants over Shoulds
Author(s) -
Katherine L. Milkman
Publication year - 2011
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.1393535
Subject(s) - appeal , law and economics , risk analysis (engineering) , political science , business , economics , law
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