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Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Author(s) -
Jonah Berger,
Alan Sorensen,
Scott J. Rasmussen
Publication year - 2009
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.1344363
Subject(s) - publicity , business , advertising , economics , marketing

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