Open AccessDo Online Reviews Affect Product Sales? The Role of Reviewer Characteristics and Temporal Effects
Author(s) -
Nan Hu,
Ling Liu,
Jie Zhang
Publication year - 2008
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.1324190
Subject(s) - affect (linguistics) , business , product (mathematics) , marketing , psychology , mathematics , communication , geometry
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