Open AccessA Study on the relationship between Korean Wave and national brand attitude : Focused on the Moderating Effect of Cultural Dimensions
Author(s) -
Jun-won Lee,
Yoo Kyung Kim
Publication year - 2018
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2018.11.2.006
Subject(s) - psychology , advertising , social psychology , korean wave , hofstede's cultural dimensions theory , business