Open AccessA Study on the relationship between Korean Wave and national brand attitude : Focused on the Moderating Effect of Cultural Dimensions
Author(s) -
이준원,
김유경
Publication year - 2018
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2018.11.2.006
Subject(s) - psychology , advertising , social psychology , korean wave , hofstede's cultural dimensions theory , business
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