Open AccessThe study of advertisers' perceptions about the reintroduction of mid-program ads on terrestrial TV - Focus on difference according to the size of advertisers
Author(s) -
Sihoon Lee
Publication year - 2018
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2018.11.2.005
Subject(s) - advertising , perception , focus (optics) , business , psychology , physics , neuroscience , optics