Open AccessA Study on Spillover of Brand Scandals and Crisis Communication: Focused on the Time Series Analysis of Oxy and Febreze’s Search Volume and Consumer FGI Method
Author(s) -
Choi Jee-Hye
Publication year - 2017
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2017.10.4.011
Subject(s) - spillover effect , volume (thermodynamics) , advertising , business , crisis communication , political science , economics , public relations , physics , quantum mechanics , microeconomics