Open AccessThe Study on Advertising Differences from Korea and China’s Culture Orientaions : Advertising Appeal, Advertising Straetegy, Creative Strategy, Cultural Patterns
Author(s) -
서영택,
심성욱
Publication year - 2017
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2017.10.4.004
Subject(s) - advertising , china , appeal , advertising research , advertising campaign , television advertising , business , political science , law