Open AccessThe Effect of Global Media Consumption on Chinese Consumers’ Response to Foreign Models and Languages in Advertising : An Examination of the Moderated Mediation of Global Mindset
Author(s) -
Sojung Kim,
NamHyun Um
Publication year - 2017
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2017.10.3.013
Subject(s) - mindset , advertising , mediation , consumption (sociology) , moderated mediation , psychology , business , social psychology , computer science , political science , sociology , social science , artificial intelligence , law