Open AccessThe Influence of Dis/Satisfaction of Consumption Experiences in the Effectiveness of Narrative Advertising: Based on the Vsualization of Product Consumption and Self-Regulatory Motivation
Author(s) -
Cho Yong Suk
Publication year - 2017
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2017.10.3.011
Subject(s) - consumption (sociology) , product (mathematics) , narrative , advertising , psychology , marketing , business , sociology , mathematics , art , geometry , literature , social science