Open AccessA Study on Consumers’ Positive Responses to Media Advertising by Clustering Analysis
Author(s) -
Lee Hee Jun,
Chang-Hoan Cho
Publication year - 2017
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2017.10.3.010
Subject(s) - advertising , cluster analysis , business , computer science , artificial intelligence