Open AccessA Study on the Effect of TV Commercial Using Footage Technique: Focusing on the Congruent Context between Program and Product and the Exposing Conditions
Author(s) -
마정미,
장승익
Publication year - 2017
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2017.10.3.004
Subject(s) - product placement , context (archaeology) , advertising , product (mathematics) , psychology , computer science , human–computer interaction , business , mathematics , geography , archaeology , geometry
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