Open AccessA Study of the THAAD Impact of Chinese Consumer Behavior on the LOTTE Brand: Focused on Ethnocentrism, Consumer Animosity and Affinity
Author(s) -
Yu Han,
Hyogyoo Kim
Publication year - 2017
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2017.10.3.003
Subject(s) - consumer ethnocentrism , advertising , ethnocentrism , business , marketing , psychology , social psychology