A Study of the THAAD Impact of Chinese Consumer Behavior on the LOTTE Brand: Focused on Ethnocentrism, Consumer Animosity and Affinity | Zendy

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A Study of the THAAD Impact of Chinese Consumer Behavior on the LOTTE Brand: Focused on Ethnocentrism, Consumer Animosity and Affinity

Author(s) -

마우한,

김효규

Publication year - 2017

Publication title -

journal of practical research in advertising and public relations

Language(s) - English

Resource type - Journals

eISSN - 2713-8305

pISSN - 2005-2618

DOI - 10.21331/jprapr.2017.10.3.003

Subject(s) - consumer ethnocentrism , advertising , ethnocentrism , business , marketing , psychology , social psychology

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