Open AccessIn-House Advertising Agency－Korean Way of Doing Business?: An Exploratory Study of Korean In-House Ad Agency
Author(s) -
NamHyun Um
Publication year - 2017
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2017.10.2.008
Subject(s) - agency (philosophy) , advertising , business , exploratory research , sociology , social science , anthropology