Open AccessRoles of Popular Music Consumptions and Para-social Interaction on Branding of Entertainment Agencies
Author(s) -
전종우,
Ji Hun Lee
Publication year - 2017
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2017.10.2.005
Subject(s) - entertainment , advertising , business , sociology , psychology , art , visual arts
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