Open AccessRoles of Popular Music Consumptions and Para-social Interaction on Branding of Entertainment Agencies
Author(s) -
Jong Woo Jun,
Jihoon Lee
Publication year - 2017
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2017.10.2.005
Subject(s) - entertainment , advertising , business , sociology , psychology , art , visual arts