Open AccessThe Study on Value and Value Structure of Supporters about a Politician with Online Hard Laddering
Author(s) -
Gee-In Song,
EunKyung Kim
Publication year - 2017
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2017.10.2.004
Subject(s) - laddering , value (mathematics) , advertising , mathematics , statistics , marketing , business
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