A Study on Social Big Data-based Public Opinion and Affect on TV Advertising of Oral Contraceptive: Focusing on ‘Merceron’ TV Advertising. | Zendy

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A Study on Social Big Data-based Public Opinion and Affect on TV Advertising of Oral Contraceptive: Focusing on ‘Merceron’ TV Advertising.

Author(s) -

Eun Yi Kim,

송민호

Publication year - 2017

Publication title -

journal of practical research in advertising and public relations

Language(s) - English

Resource type - Journals

eISSN - 2713-8305

pISSN - 2005-2618

DOI - 10.21331/jprapr.2017.10.2.002

Subject(s) - advertising , affect (linguistics) , business , psychology , communication

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