Open AccessA Study on Social Big Data-based Public Opinion and Affect on TV Advertising of Oral Contraceptive: Focusing on ‘Merceron’ TV Advertising.
Author(s) -
Eun yi Kim,
Min-Ho Song
Publication year - 2017
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2017.10.2.002
Subject(s) - advertising , affect (linguistics) , business , psychology , communication