Open AccessThe Effect of Corporate Fraudulent Activity on Consumers’ Purchase Intention
Author(s) -
Youngju Jin,
Jaewoong Yoo
Publication year - 2017
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2017.10.1.007
Subject(s) - business , advertising , marketing