Open AccessPilot Study about City PR and Storytelling Analysis : Focusing on PR Program of Ibagu-gil, Choryang, Busan City
Author(s) -
Ji Hyoung Lee,
Jung Kyu Kim
Publication year - 2017
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2017.10.1.005
Subject(s) - storytelling , geography , socioeconomics , advertising , sociology , business , art , narrative , literature