Open AccessThe Effects of Priming Self-Compassion vs. Self-Esteem and the Message Type on Consumer Responses to Advertising
Author(s) -
안은미,
ByungKwan Lee
Publication year - 2016
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2016.9.4.006
Subject(s) - psychology , priming (agriculture) , self esteem , advertising , compassion , social psychology , business , germination , political science , law , biology , botany
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