Open AccessThe Effects of Priming Self-Compassion vs. Self-Esteem and the Message Type on Consumer Responses to Advertising
Author(s) -
an eun mi,
Byung-Kwan Lee
Publication year - 2016
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2016.9.4.006
Subject(s) - psychology , priming (agriculture) , self esteem , advertising , compassion , social psychology , business , germination , political science , law , biology , botany