Open AccessThe Effect of Online Shopping Values Factors on Credibility and Purchasing Intention about Product Information of SNS : Focus on Difference of Consumers’ Involvement and Prior Knowledge
Author(s) -
Hwa-Dong Kim
Publication year - 2016
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2016.9.4.005
Subject(s) - credibility , purchasing , product (mathematics) , advertising , focus (optics) , psychology , marketing , business , political science , mathematics , physics , geometry , optics , law
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