Open AccessAn Exploratory Study on Ad Literacy Education Targeting Elementary Students : Based on the Analyses of AIE(advertising-in-education)’s Effects on Attitude toward Advertising
Author(s) -
Kim Ji Eun,
Kyoo-Hoon Han
Publication year - 2016
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2016.9.4.004
Subject(s) - advertising , psychology , literacy , exploratory research , sociology , business , pedagogy , anthropology