Open AccessScience or Mythology? A Discussion of the Mytho-archetypal Approach to Brand Narrative
Author(s) -
Bong Hyun Kim
Publication year - 2016
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2016.9.4.003
Subject(s) - narrative , mythology , psychology , advertising , history , aesthetics , media studies , sociology , literature , art , business