Open AccessThe Impact of Third Person Effects on regulation of Sex appeal Advertisements: Focused on Intensity of Sex appeal and Psychological Distance
Author(s) -
Bong-chul Kim,
Jooah Ahn,
Kim Yu Mi
Publication year - 2016
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2016.9.4.002
Subject(s) - appeal , psychology , advertising , fear appeal , social psychology , business , political science , law
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