Open AccessThe Impact of Third Person Effects on regulation of Sex appeal Advertisements: Focused on Intensity of Sex appeal and Psychological Distance
Author(s) -
Bong-Chul Kim,
Kim Yu Mi,
Joo-ah Ahn
Publication year - 2016
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2016.9.4.002
Subject(s) - appeal , psychology , advertising , fear appeal , social psychology , business , political science , law