Open AccessThe Effects of Brand Equity of Constituent Brand on the Co-branding Brand Equity and Brand Attitudes
Author(s) -
Jin Kyun Lee,
Ki-Young Lee,
Yon Soo Lim
Publication year - 2016
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2016.9.3.009
Subject(s) - brand equity , business , brand management , advertising , brand awareness , corporate branding , brand extension , marketing