Open AccessThe Effects of Brand Equity of Constituent Brand on the Co-branding Brand Equity and Brand Attitudes
Author(s) -
이진균,
임연수,
이기영
Publication year - 2016
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2016.9.3.009
Subject(s) - brand equity , business , brand management , advertising , brand awareness , corporate branding , brand extension , marketing
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