Open AccessAdvertising Practitioners’ Perspectives on Celebrity Endorsement : Exploratory Study Through In-depth Interview
Author(s) -
NamHyun Um
Publication year - 2016
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2016.9.2.003
Subject(s) - advertising , exploratory research , psychology , social psychology , business , sociology , anthropology