Open AccessExploration of Strategic Public Relations Method Based on Experts’ Perception on the Present Condition of Local Newspapers : Focusing on Management Structure, Niche Market, Local Contents, and Target Segmentation
Author(s) -
최홍림,
황성욱,
배지양
Publication year - 2016
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2016.9.1.004
Subject(s) - newspaper , perception , segmentation , niche , business , niche market , market segmentation , advertising , marketing , public relations , computer science , psychology , political science , artificial intelligence , ecology , biology , neuroscience
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