Open AccessExploration of Strategic Public Relations Method Based on Experts’ Perception on the Present Condition of Local Newspapers : Focusing on Management Structure, Niche Market, Local Contents, and Target Segmentation
Author(s) -
Hong-Lim Choi,
Bae Jiyang,
Hwang Sungwook
Publication year - 2016
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2016.9.1.004
Subject(s) - newspaper , perception , segmentation , niche , business , niche market , market segmentation , advertising , marketing , public relations , computer science , psychology , political science , artificial intelligence , ecology , biology , neuroscience