Open AccessPR Campaign Creativity Scale : A scale development of validation
Author(s) -
황성욱,
이종혁,
Cheolhan Lee
Publication year - 2015
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2015.8.4.005
Subject(s) - creativity , scale (ratio) , psychology , computer science , social psychology , geography , cartography
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