Open Access
PR Campaign Creativity Scale : A scale development of validation
Author(s) -
Seung Hyun Hwang,
Cheolhan Lee,
Jonghyuk Lee
Publication year - 2015
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2015.8.4.005
Subject(s) - creativity , scale (ratio) , psychology , computer science , social psychology , geography , cartography