Open AccessSouth Korea’s Nation Brand PR : A Case Study on Public Officials’ Perceptions on National Identity & International PR Management Process
Author(s) -
Yunna Rhee,
Yoo Kyung Kim,
Yunjae Cheong
Publication year - 2015
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2015.8.4.003
Subject(s) - perception , brand identity , identity (music) , advertising , business , national identity , process (computing) , national brand , public relations , political science , marketing , psychology , law , politics , neuroscience , computer science , operating system , physics , acoustics