Open AccessSouth Korea’s Nation Brand PR : A Case Study on Public Officials’ Perceptions on National Identity & International PR Management Process
Author(s) -
이유나,
정윤재,
Yookyung Kim
Publication year - 2015
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2015.8.4.003
Subject(s) - perception , brand identity , identity (music) , advertising , business , national identity , process (computing) , national brand , public relations , political science , marketing , psychology , law , politics , neuroscience , computer science , operating system , physics , acoustics
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