Open AccessThe Effect of Verisimilitude in Storytelling Advertising : Moderating Effect of Product Involvement
Author(s) -
Hyeon Jin Soh
Publication year - 2015
Publication title -
gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2015.8.4.002
Subject(s) - verisimilitude , advertising , storytelling , product (mathematics) , psychology , business , social psychology , art , narrative , mathematics , literature , geometry