Open AccessMutual Perceptions on Advertising Regulation with Sex Appeal : Applying the Extended Model Focusing on Consumers, Clients, and Agencies
Author(s) -
김봉철,
박종렬
Publication year - 2015
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2015.8.3.001
Subject(s) - appeal , advertising , perception , business , marketing , psychology , political science , neuroscience , law