Open AccessA Comparative Study on Nation Brand Images and Brand Performances of South Korea between Koreans and Foreigners
Author(s) -
Chang Won Choi,
문비치
Publication year - 2015
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2015.8.2.008
Subject(s) - advertising , geography , psychology , business