Open AccessA Comparative Study on Nation Brand Images and Brand Performances of South Korea between Koreans and Foreigners
Author(s) -
최창원,
문비치
Publication year - 2015
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2015.8.2.008
Subject(s) - advertising , geography , psychology , business
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