Open AccessA Conceptual Study on the Use of Advertising Creative: Focused on Entrepreneurial Paradoxes
Author(s) -
심성욱,
이형석,
김운한
Publication year - 2015
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2015.8.2.004
Subject(s) - advertising , psychology , business , marketing