Open AccessA Conceptual Study on the Use of Advertising Creative: Focused on Entrepreneurial Paradoxes
Author(s) -
Sungwook Shim,
김운한,
이형석
Publication year - 2015
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2015.8.2.004
Subject(s) - advertising , psychology , business , marketing
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