Open AccessA Study on the Interactive Role of Mobile Advertising Appeal Type and Temporal Distance : Consumer Response for Product Types
Author(s) -
kimyoonhee,
Sangpil Han
Publication year - 2015
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2015.8.2.002
Subject(s) - advertising , product type , product (mathematics) , appeal , business , marketing , psychology , computer science , mathematics , political science , geometry , law , programming language
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