Open AccessStudy on the Characteristics of Advertisement Messages in Universities : Focusing on Newspaper Advertisement
Author(s) -
Won-Bae Ji
Publication year - 2014
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2014.7.4.007
Subject(s) - advertising , newspaper , business