Open AccessThe Study on Hierarchical Value Map of College Students for Cigarette and Smoking applying Means-end chain theory and APT hard laddering
Author(s) -
Gee In Song
Publication year - 2014
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2014.7.4.005
Subject(s) - laddering , value (mathematics) , psychology , chain (unit) , mathematics , advertising , statistics , mathematics education , marketing , business , physics , astronomy