The Study on Hierarchical Value Map of College Students for Cigarette and Smoking applying Means-end chain theory and APT hard laddering | Zendy

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The Study on Hierarchical Value Map of College Students for Cigarette and Smoking applying Means-end chain theory and APT hard laddering

Author(s) -

Gee-In Song

Publication year - 2014

Publication title -

journal of practical research in advertising and public relations

Language(s) - English

Resource type - Journals

eISSN - 2713-8305

pISSN - 2005-2618

DOI - 10.21331/jprapr.2014.7.4.005

Subject(s) - laddering , value (mathematics) , psychology , chain (unit) , mathematics , advertising , statistics , mathematics education , marketing , business , physics , astronomy

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