Open AccessA Study on the Effect of Followers' Information Quality and Information Trust on Consumers' Viewing Intention and World-of-Mouth Intention for Movie Official SNS
Author(s) -
Hanjoo Kim
Publication year - 2014
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2014.7.4.002
Subject(s) - psychology , information quality , advertising , quality (philosophy) , perceived quality , social psychology , business , information system , political science , brand awareness , philosophy , epistemology , law