Open AccessAn Exploratory Study of the Serendipity in Out-of-Home Advertising
Author(s) -
Kim Woon Han
Publication year - 2014
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2014.7.3.002
Subject(s) - serendipity , advertising , exploratory research , psychology , business , marketing , sociology , philosophy , epistemology , anthropology