Open AccessAn Exploratory Study of the Serendipity in Out-of-Home Advertising
Author(s) -
김운한
Publication year - 2014
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2014.7.3.002
Subject(s) - serendipity , advertising , exploratory research , psychology , business , marketing , sociology , philosophy , epistemology , anthropology
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom