Open AccessAccording to the Type of Lifestyle for The Evaluation of New Media Advertising
Author(s) -
Sihoon Lee,
Kim In Yung
Publication year - 2014
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2014.7.2.003
Subject(s) - advertising , psychology , mathematics , business