Open AccessEDISON Idea-Generation Technique: An Investigation for Advertising Idea-Generation Technique by Using Creotaxis Concept
Author(s) -
Byoung Hee Kim
Publication year - 2014
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2014.7.1.001
Subject(s) - advertising , computer science , engineering , business
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