Open AccessA Study Employing AIPD Model for Marketing Communication Strategy in the Cultural Differences
Author(s) -
Moonki Hong
Publication year - 2013
Publication title -
gwanggo pr silhak yeongu/gwanggo pr silhag yeon-gu
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2013.6.3.004
Subject(s) - business , marketing , marketing communication , advertising , psychology