Open AccessA Study Employing AIPD Model for Marketing Communication Strategy in the Cultural Differences
Author(s) -
홍문기
Publication year - 2013
Publication title -
journal of practical research in advertising and public relations
Language(s) - English
Resource type - Journals
eISSN - 2713-8305
pISSN - 2005-2618
DOI - 10.21331/jprapr.2013.6.3.004
Subject(s) - business , marketing , marketing communication , advertising , psychology
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