Experimental Analysis on Production and Pattern of Advertising Creative : Focused on Ambiguity in Advertising Language(Copy) | Zendy

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Experimental Analysis on Production and Pattern of Advertising Creative : Focused on Ambiguity in Advertising Language(Copy)

Author(s) -

Chang-Il Oh

Publication year - 2013

Publication title -

journal of practical research in advertising and public relations

Language(s) - English

Resource type - Journals

eISSN - 2713-8305

pISSN - 2005-2618

DOI - 10.21331/jprapr.2013.6.3.002

Subject(s) - advertising , ambiguity , production (economics) , psychology , computer science , business , economics , programming language , macroeconomics

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