Open AccessA Comparative Study on the Relationship between Brand Positioning and Awareness Using Brand Profiling Tool - Focused on the Brand Category of ‘Beer’ -
Author(s) -
Yeon Soo Yoo,
Kiseok Oh,
Sohyun Choi,
Bosub Kim
Publication year - 2019
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2019.24.1.005
Subject(s) - profiling (computer programming) , brand awareness , business , advertising , brand management , marketing , psychology , computer science , operating system