Open AccessThe Influence of Mobile Advertising Design Types on Product Involvement
Author(s) -
We Jo Kim,
Koo-Won Suh
Publication year - 2018
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2018.23.4.014
Subject(s) - advertising , product (mathematics) , business , computer science , psychology , mathematics , geometry