Open AccessStructural Relationship among Informativeness, Usefulness, Consumer Attitude, and Purchase Intention of Cosmetics Instagram
Author(s) -
Hyeon-Gyeom Seo,
Tai-Soon Yoo
Publication year - 2017
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2017..55.016
Subject(s) - cosmetics , advertising , psychology , business , marketing , chemistry , organic chemistry