Open AccessStructural Relationship among Informativeness, Usefulness, Consumer Attitude, and Purchase Intention of Cosmetics Instagram
Author(s) -
Hyeon-Gyeom Seo,
Tai-Soon Yoo
Publication year - 2017
Publication title -
journal of korea design forum
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2017..55.016
Subject(s) - cosmetics , advertising , psychology , business , marketing , chemistry , organic chemistry
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