Open AccessThe Effect of Omni-channel Consumers’ Pre-purchase Searching Behavior on Post-purchase Satisfaction and Word-of-Mouth
Author(s) -
Euna Lee,
JinSook Hwang
Publication year - 2017
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2017..55.006
Subject(s) - word of mouth , advertising , channel (broadcasting) , business , word (group theory) , psychology , computer science , mathematics , telecommunications , geometry