Open AccessThe Influence of Visual and Verbal Elements of Package Design on Consumption Value and Message Involvement : An Empirical Study of a High-Involvement Product.
Author(s) -
Kyung-Sun Kim,
Koo-Won Suh,
Song-Yi Suh
Publication year - 2016
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2016..53.021
Subject(s) - value (mathematics) , consumption (sociology) , empirical research , product (mathematics) , computer science , psychology , cognitive psychology , statistics , mathematics , machine learning , sociology , geometry , social science