Open AccessThe Influence of Package Design on Customer Purchase Decisions: An Empirical Study of the Low-Involvement Product
Author(s) -
Kyung-Sun Kim,
Koo-Won Suh,
Suh Song Yi
Publication year - 2015
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2015..49.005
Subject(s) - business , product (mathematics) , empirical research , package design , marketing , process management , manufacturing engineering , engineering , mathematics , statistics , geometry