Open AccessMobile location-based advertising(LBA) effectiveness: Analyzing consumers’ perception of perceived usefulness, personalization, immediacy, interactivity, and privacy risk
Author(s) -
한지숙,
Jong-Deok Kim
Publication year - 2015
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2015..48.001
Subject(s) - immediacy , interactivity , personalization , risk perception , perception , internet privacy , advertising , psychology , computer science , world wide web , business , philosophy , epistemology , neuroscience