Open AccessStudy on the Design Personality of Tokpoki Brand to enter Chinese Market -Focusing on the cultural differences of consumers between China and South Korea-
Author(s) -
하성지,
Myoun Kim
Publication year - 2015
Publication title -
han-guk'dijian'poreom/han-guk dijain poreom
Language(s) - English
Resource type - Journals
eISSN - 2586-4777
pISSN - 2233-9205
DOI - 10.21326/ksdt.2015..47.033
Subject(s) - china , advertising , chinese market , business , personality , marketing , psychology , economic geography , geography , social psychology , archaeology